Category Archives: Books

Apply Pareto’s Principle (80/20) to Everyday Life - The 4-Hour Workweek

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Filed under Books, Money, Sci/Tech, Work and Business

In 1906 the Italian economist Vilfredo Pareto observed that 80% of Italy’s wealth was owned by a mere 20% of the population, and as such showed in lucid terms the ‘wealth condensation’ - or ‘rich-poor divide’ - of developed countries around the world… and the world as a whole. The term Pareto’s principle was then coined years later when this framework was shown to apply to an almost limitless number of applications; 80% of the effects come from 20% of the cause.

As you can imagine, this principle has far reaching implications when it is applied to such disciplines as marketing (20% of ads produce 80% of enquiries/sales), IT (80% of resources are used up by 20% of the code) and even business streamlining (80% of income is drawn from 20% of the customers; 80% of an employee’s time is taken up with 20% of the results)… but how many people have applied this principle to their personal lives?

When you realise that in your personal life you use only 20% of your belongings 80% of the time (clothes, music, etc.), and that when it comes to your own work (as a self-employed entrepreneur, an employee, or even as a student) you spend 20% of your time producing 80% of your output, you can start to take dramatic steps to alter your lifestyle.

And thus starts Tim Ferriss’ epiphany in his new book, “The 4-Hour Workweek” - the newest book to storm the tech and geek communities since David Allen’s “Getting Things Done” (GTD).

After realising that Pareto’s principle applied to almost every aspect of his life, he went from an over-worked, 16-hour day, start-up founder in Silicon Valley to an ‘ultravagabond’ - working 4 hours a week from any destination as he travelled the world on ‘mini-retirements’. As a Guinness world record-holder in Tango and a national kickboxing champion earning $40,000+ a month, Tim is living the good life - and in his book he promises to show us the secret to his success. The only question is, does he succeed?

Like many other books in the ‘personal/lifestyle development’ genre, The 4-Hour Workweek is crammed with tips and strategies on how you can - in this book’s case - be more efficient in order to free up more time and make more money so that you can do what you really want. The only problem is, I don’t want pages upon pages of tips or a set of rigid rules that I need to follow; I need an adaptable and expandable framework or principle that I can apply to my situation… I don’t want to be told exactly what to do, because the chances are it won’t apply directly to my circumstances, and as such is useless. Luckily, the book has a few of these too.

From helping you realise that the 80/20 principle can be used in you daily life, giving you a base structure on how to create a more efficient company and giving a useful structure on how to avoid work-day interruptions, the book is (on the whole) a useful read. Read with scepticism and with an analytic eye, you can garner some useful information from this book, but I would hesitate to take anything from it at face value. I’m still left pondering: ‘What can I do with this information, and what else in my life can be made more efficient with Pareto’s principle?

Ramit Sethi’s review is worthy of note, along with a few from Amazon.co.uk. John Chow is also giving away a signed copy!

Philosophy… Quick, Now!

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Filed under Books, Politics, Sci/Tech

Philosophy books, by their very nature, are for the long term; written to make us think about certain aspects of life on a more-than-temporary basis and to - hopefully - get us to carry their ideas with us. However, particularly with the older texts, they’re also ridiculously long and nigh-on impossible to understand due to a poor Greek translation!

[Enter stage left: Glyn Hughes] “That’s where ‘Squashed Philosophers’ comes in! The books which defined the way The West thinks now… in their own words… but condensed and abridged into something like readable.”

I apologise for the dramatics, but Glyn Hughes’ website, Squashed Philosophers, is one of the best websites I’ve Stumble’d Upon in quite a while, and the idea behind it is so simple: take a long, complex text and create a new, condensed version of it without sacrificing the original words or important facts and/or ideas.

With 51 books so far and the 52nd in progress, I was most impressed to see that the philosophers chosen for the ‘project’ also include non-classical figures in western culture and thinking. For example, Freud’s ‘Origin and Development of Psychoanalysis’ is present, condensed to 6,847 words (13%) and has an estimated reading time of 27 minutes. Included in this is a further piece of text (also present in all the other abridged texts): ‘The Very Squashed Version’, weighing in at 466 words!

Others of note include Alan Turing (the ‘Father of Computing’), Hitler, Darwin and the usual suspects such as Aristotle, Sartre and Descartes.

That’s not all though… on the same website Squashed Writers is a list of (currently) 246 books - fiction and non-fiction - that have had the ‘Squashed’ treatment. In Glyn’s own words:

“All the books you think you ought to have read… in their own words… but magically Squashed into half-hour short stories.”

Magic or not, that’s not the issue - what we have here is a great selection of abridged texts that are the perfect accompaniments to the original to aid understanding or, if you really don’t have much time, as a replacement! I just wish they were released under a Creative Commons license (maybe ‘by-nc-nd‘ or ‘by-nc-sa‘ - non-commercial as the book is sold on Amazon).

[Exit stage right: Glyn Hughes]

[Standing ovation]

Free as Advertising: Giving It Away for Profit

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Filed under Books, Everything Else, Media (Films & Music), Sci/Tech

Would you buy something that was available for free?

In late 2005 the UK music scene was to get a radical awakening when, on Monday 17th October, a relatively unknown band released their debut single. Without any marketing or advertising whatsoever, this single shot straight to the number one spot in the charts, selling almost 40,000 copies in 6 days - one copy for every 1,500 people in Britain. A few months later, after a string of top 10 hits, the band’s debut album was released, quickly becoming the fastest selling debut album in British chart history.

This led many in the music industry to debate whether this was a signal for change - a change in how bands are ‘found’, marketed and sold, and how they gain their recognition.

To really see where this started though, go back a year further to 2005 when the band started recording songs. Without a record label, they could not afford to release them so uploaded their songs to their website and started touring small ‘indie’ venues. A couple of months later, after signing to Domino Records, they were invited to play in one of London’s biggest venues - the Astoria. The venue sold-out in record-time and on the night of the gig the crowd were singing along to songs that had never been released and had only been performed live a handful of times. Through P2P networks, social networking websites and bootlegged songs, the band was a hit. This band was The Arctic Monkeys.

Now I don’t like The Arctic Monkey’s, but they epitomise the idea that you can make money from giving away something for free; “free as advertising”, as Rob Manuel, of b3ta said on the eve of releasing his Bumper B3ta Book of Sick Jokes as a free pdf download, a wiki (Sickipedia) and in bookstores around the country simultaneously.

In December,Carl wrote concerning books that are freely available online. I had already read a few on this list, but saw one that I had meant to read in the past, but had forgotten about.

This morning I bought that book; Lawrence Lessig’s Free Culture - available for free on the official website. Why did I buy it? I love it - this book is important and I want to own it. I would like to re-read it in a form that doesn’t make my eyes hurt and that’s easier to manage than 350 pages of A4.

Why am I telling you these two stories? I believe that the future of successful marketing for entertainment products is going to be in giving away a product for free. Music, movies, books and more besides, can all benefit from giving away their product and concentrating on other revenue streams such as advertising - or using the free distribution itself as advertising for a paid-for version of the product.

Just like Ruckus, if you can discover your market, and believe in your product, you can make a viable income from advertising. Cory Doctorow released his debut novel free online and in bookstores simultaneously. To quote from my newly purchased book (Free Culture, remember):

His (and his publisher’s) thinking was that the on-line distribution would be a great advertisement for the “real” book. People would read part on-line, and then decide whether they liked the book or not. If they liked it, they would be more likely to buy it.

[If more people bought the book after seeing it online than people who would buy it, but didn’t, because it was available for free, then the strategy would be successful.]

The book’s first printing was sold-out months before the publisher had expected and Cory is now a well-respected writer and journalist.

Free works.